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Donna Vinci Monthly Newsletter

July 2008 - Vol. 4, Issue 7
DONNA VINCI GEARS UP FOR LAS VEGAS MAGIC SHOW

The Donna Vinci family is gearing up for an exciting celebration at the August 2008 Magic Show. This show is destined to be the best ever with the introduction of The Rose Collection featuring special designs from Dorinda Clark Cole.

In addition, Donna Vinci introduces more than 125 new styles from its other collections designed to meet the needs are every women. From the office to the church, summer traveling to family reunions, we have the collection to suit your every need.

In addition, we offer a new collection of accessories including fashionable tee shirts, rhine stone belts, and designer hand bags. Now Donna Vinci is truly your one-stop shop to feed your fashionable appetites.

Meet us at MAGIC, August 25 - 27 in Booth 18531. This year the founders of MAGIC have made the show a 3 day event, so with fewer days, we recommend you get there early to purchase products before supplies are depleted. Also, all customers who spend over $1,000 will receive some special gifts with purchase.

To learn more, give us a call at 1-800-320-4193.

DONNAVINCI

Win with Better Service



Is it better to compete with price or service? That answer depends on several factors. If you decide to compete on price, the customer is less likely to be loyal to your retail business. If a competitor decides to have lower prices than you, many of them will shop there.

Instead of competing by having the lowest price, it is better to compete on value. This way you do not have to be the lowest price, but the customer is happy with the value they received with a purchase from your retail business. The value could be many things including extra service, free with purchase, free delivery and free gift wrapping to name a few. Most customers are looking for the best value possible while shopping. This does not always mean the lowest price.

It is best if the value is not exactly the same as your competition. This way customers would be comparing apples against oranges.

Service is the best way to go for most retail businesses. Service customers are much more loyal to the retail business, as long as the service level is good. Services are a great way to make your retail store stand out and be superior to your competition.

The key is to deliver more value to your customers than your competition. While this sounds difficult in many cases, it is easier than you think. It does require some additional effort.

Many retailers give average service. They do not take the extra steps needed for difficult shoppers. In reality, doing something special for a difficult shopper can add more profit to the store long term than with good customers. The difficult shoppers will spread by word of mouth your exceptional service.

Many small retailers have terrible refund policies because they are concerned with people taking advantage of it. Studies have shown that store with liberal refund policies do much more in sales and profits than the strict retail owner. In addition, not having restrooms for shoppers to use is common place and also one of the major gripes by customers.

Challenge your employees to increase the service level in your store. Give shoppers more service and more value and more sales and profits will be yours.

DONNAVINCI
THERE'S STILL TIME TO GET GREAT ITEMS FROM OUR CURRENT COLLECTION BEFORE MAGIC

If there are items you wanted this season, yet you weren't able to buy, well there is no time like the present to catch the best sale of the season before we introducce our new line at the MAGIC Show in just a few weeks.

Summers almost over and we want to make sure your customers have an opportunity to enjoy the great fashions from this season, so call us to get up to 60 percent off on hot items before everythings gone.

We recommend you give us a call today to place your order.

To learn more please call 1-800-320-4193.
Click here to get a FREE copy of a radio commercial featuring original music and a message from Dorinda Clark Cole that you can customize to promote your business. Just add an ending or tag featuring the name of your store, your address and phone number. You can contact your local radio station and run the ad featuring your information. It's just that simple!

Click to Download Customizable Radio Commercial
Los Angeles Showroom:
1206 S. Maple Ave. Suite 400
Los Angeles, CA 90015
Toll Free: 1-800- 320-4193

New York Showroom:
485 Seventh Ave, Suite #707
New York, NY 10018
212-840-6926
Open 9 am to 5 pm Eastern Time

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